Global

The rise of the digital multi-tasker - KPMG’s Digital Debate 

Consumers have an insatiable appetite for media in all its forms, whether digital or offline, according to the 2013 Digital Debate, KPMG’s global survey of over 9,000 people. The report highlights a new breed of urban consumer that is gaining its first media experiences via smartphones and tablets, and has a strong preference for online content. Media and technology companies need to adapt to these changing demands while acknowledging that traditional media such as TV and print remain very popular.
Digital debate
Voracious appetite
Wave of online consumers
Media and tech players
Five action points

Share this

Share this

Download the PDF

digital debate
  • Subscribe to related feeds