Consumers and Convergence 5: The Converged Lifestyle 

Technology is – once again – changing the way consumers interact with businesses. In almost every major market and customer segment, our survey shows that consumers are increasingly looking to new technologies and devices to help them get what they want, when they want it.

Indeed, whether they are buying goods on their mobile phones or keeping up with friends on social networks, consumers are clearly focused on attaining the right mix of technologies to enable their rapidly converging lifestyles.

But what will the impact be on businesses? The survey examines consumer preferences and biases around the world to identify the most critical trends for businesses. Our report – based on the views of 9,600 respondents from 31 countries – can be downloaded here.

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Going Social

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Social media has become a business imperative with more than 70% of organizations operating around the world now active on social media.