Global

Consumers & Convergence 4 - Convergence goes mainstream 

KPMG’s fourth survey on the use of converged technology by consumers globally reveals the profile of a savvy consumer, deftly handling his or her complex relationships with a range of service and content providers, advertisers and merchants. Some key findings: Consumers have a paradoxical view of privacy and security; information sharers are the best customers; advertising is not taboo; most content is a commodity; mobile banking/shopping is a fact; and ASPAC/BRIC consumers lead the way.
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Mobile Converged Consumer
BRIC vs G7
The Paradox of Privacy
Convergence Goes Mainstream

Consumers & Convergence IV Brochure

Consumer Convergence IV brochure
It reveals the profile of a savvy consumer, deftly handling his complex relationships with a range of service providers, advertisers and merchants.