Consumers & Convergence 4 - Convergence goes mainstream 

KPMG’s fourth survey on the use of converged technology by consumers globally reveals the profile of a savvy consumer, deftly handling his or her complex relationships with a range of service and content providers, advertisers and merchants. Some key findings: Consumers have a paradoxical view of privacy and security; information sharers are the best customers; advertising is not taboo; most content is a commodity; mobile banking/shopping is a fact; and ASPAC/BRIC consumers lead the way.
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Mixed results on cloud computing
Anticipating the next major move in online commerce, this survey asked about consumers’ use of cloud computing services.
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The Rise of the Mobile Converged Consumer
Perhaps the most striking change among consumers in this year’s Consumers & Convergence survey is the dramatic uptick in the use of mobile applications that may matter most to them: managing and spending their money.
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BRIC v G7: Developed Markets in Emerging Economies
A comparison of BRIC and G7 respondents to the fourth Consumers and Convergence survey reveals that BRIC consumers appear more willing to jettison their landline (22 percent v. 11 percent).
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The Paradox of Privacy
When it comes to sharing their personally identifiable information, consumers around the globe exhibit two seemingly conflicting behaviors.
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Convergence Goes Mainstream: Convenience Edges Out Consumer Concerns Over Privacy and Security
This spring KPMG surveyed more than 5,000 consumers in 22 countries, in order to continue to track the consumer landscape and future market implications.

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Consumers & Convergence IV Brochure

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KPMG’s fourth survey on the use of converged technology by consumers globally reveals the profile of a savvy consumer, deftly handling his or her complex relationships with a range of service and content providers, advertisers and merchants.