• Type: Press release
  • Date: 5/29/2014

KPMG International Highlights Out-of-the-Box Insights around Data and Analytics through Crowd-Sourced Short Film Competition 

  • Winners announced during MOFILM awards dinner in Shanghai for “If you only knew what you knew… Go beyond the data” short film competition

KPMG International (“KPMG”) today announced the winners of a short film competition themed “If you only knew what you knew… Go beyond the data.” The challenge asked competitors to creatively explore through film how data and analytics can deliver breakthrough, actionable insights.

KPMG worked closely on the competition with MOFILM, a video and photographic content sourcing company, to challenge a new crop of talented filmmakers around the world to create imaginative scenarios in video that depict the breadth of insights that data and analytics might deliver in the not-too-distant future.

The winning film, “Data is Knowledge,” was produced by Olivier Mamet, a director, screenwriter and graphic artist based in Perth, Australia.

“Data is everywhere, telling us stories. It’s no longer about owning the most data, but gaining the most knowledge and insight from it,” said Mark Toon, CEO of KPMG Capital. “The ability to transform mountains of data into actionable business insight will determine which businesses will succeed and which will not, going forward.

“We wanted to use this project to engage some of the most creative minds in the film industry to help us imagine the sorts of original insights that data and analytics can uncover as innovative ways to solve problems,” Mr. Toon said. 

KPMG has taken a number of steps in recent months to expand its portfolio of data and analytics (D&A) solutions and services, with new innovative solutions to help member firms’ clients unlock the value of their data.

In November 2013, KPMG International announced the launch of KPMG Capital to accelerate innovation in data and analytics services and solutions.  And more recently, KPMG International recently launched KPMG Insights Labs, a virtual R&D center that will serve as a global innovation hub with the aim to incubate and develop data-driven business solutions for KPMG member firms’ clients.

After receiving more than 20 entries, KPMG shortlisted five short films that offered the most original and striking depictions of how data and analytics might impact business and society. Some serious, some funny and all emotive, the films show entertaining and enlightening perspectives of a world shaped and driven more and more by data and analytics.

KPMG selected “Data is Knowledge” as the most creative and appropriate based on originality, aesthetic quality, creativity, brand adherence and usability.

 “The film best captured the essence of data’s ubiquity – and how critical data is to the world we live in,” said Mr. Toon.

The films will be made available to KPMG member firms to assist them in sparking conversations in social media and other channels to show what’s possible with the help of data and analytics.


For further information, contact:


Jennifer Samuel
Global Communications
KPMG International
+1 416 777 8491

Ashley Currie
ZENO Group for KPMG Capital
312 396-9797 (office)



About KPMG International
KPMG is a global network of professional firms providing Audit, Tax and Advisory services. We operate in 155 countries and have more than 155,000 people working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.

MOFILM is a global crowdsourcing company that connects some of the world s biggest brands with our community of 50,000 filmmakers in more than 140 countries around the world.


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