Participating in social media has become a business imperative and, regardless of industry group or ownership structure, social media is rapidly moving up the boardroom agenda. More than 70 percent of organizations operating around the world now active on social networks and there seems to be little doubt that social media is widely seen as a viable and effective business tool.
Surprisingly, many of the more developed markets seem to be lagging behind their peers in the emerging markets, indicating significant room for expansion in the advanced economies. Emerging markets seem to be quickly finding that social networks offer yet another opportunity to leapfrog the competition in the developed markets.