China’s Connected Consumers 

KPMG in China has launched China’s Connected Consumers – a report which analyzes survey responses from 10,200 consumers regarding their online, luxury brand spending habits. 
China’s Connected Consumers

The report explores:

  • Drivers for online spending
  • The varying types of products that are being purchased and who is purchasing them
  • The impact of social media and the mobile device
  • Online payment trends


    The survey was conducted in partnership with Glamour Sales, an Asia-based online flash retailer of luxury brands, and Mogujie, an online marketplace platform for young female shoppers in China.

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Food, Drink & Consumer Goods

Food, Drink & Consumer Products
KPMG’s global Food, Drink and Consumer Goods practice is a network of experienced professionals based in member firms around the world.