View a video presentation for an overview including interviews with KPMG partners and a demonstration of the Equalizer. Read the transcript.
In Emerging business models to help serve tomorrow's digital tribes, KPMG proposes that to understand the opportunities and how to generate revenue from them, companies should view their target customers in a new way—as members of Digital Tribes that expect focused and personalized services. These companies should also look beyond the traditional value propositions of ‘content’ and ‘distribution’ to consider a wide range of potential benefits they might provide to end-consumers.
The Digital Convergence Equalizer provides a new framework for identifying and evaluating digital value propositions. Together, the concept of Digital Tribes and the Equalizer offer a structured approach to help refine an organization’s digital strategy.