At a time when the only certain thing is change, how are consumer companies addressing the ensuing challenges and opportunities presented by these dynamics? The articles in this issue discuss topics including India’s growing middle class, illicit trade, the new revenue recognition reporting standard, and the adoption of mobile e-commerce. In addition, executives of two of the world’s largest consumer businesses, Carrefour and Fonterra, share with us their unique stories on building and maintaining a successful brand in the highly competitive retail and agribusiness sectors.