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Service: Advisory
Type: PDF
Date: 30-Jan-2009

Global - Issues & insights - Articles & publications - Sustainable insight January 2009

Sustainable insight January 2009 

This issue looks at how companies can highlight their products and services to customers, while adhering to responsible principles of marketing.

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Sustainable Insight January 2009

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Contents:

  • Introduction — the case for sustainable marketing

  • Managing opportunities and risks

  • Some basic sustainable marketing principles

  • Monitoring greenwashing

  • Steps to take in sustainable marketing

  • Conclusion
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