Destination digital: opportunities in China's media and advertising market
This report examines the rapid emergence of media and advertising companies in China, as well as how more traditional media companies are adapting in this changing market. It examines the potential for growth in these sectors in China and the developments in digital technologies that are changing the way companies market their products. It also looks at the regional trends across China's media sector and regulatory developments that must be considered by any company wishing to enter the market.
