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Date: 24-Apr-2009

Global - Issues & insights - Articles & publications - Consumers & convergence III: Consumers taking charge

Consumers & convergence III: Consumers taking charge 

KPMG has tracked consumer behavior in its Consumers and convergence surveys since 2005, identifying key industry trends of how consumers have embraced new digital technology. The current survey includes responses from more than 4,000 people in 19 countries across the following regions — Asia, Europe, Middle East and Africa, North America, and Latin America — and closely follows trends in the use of mobile technology.

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Consumers & convergence III: Consumers taking charge

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The most significant findings in this year’s survey include:
  • Bundling, with pricing as its key driver, is not sustainable long-term

  • consumers are more willing to pay for online content to avoid ads on their mobile phone versus their computer.

  • half of global respondents are willing to accept an ad on their mobile phone in exchange for a free song download

  • interest in mobile banking and payments is increasing

  • security and privacy are key consumer concerns.

  • consumer trends in digital convergence adoption vary by country and age groups.

Download the publication for a report of the key results, and what it means to industry players.
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