Exploiting growth opportunities through successful transactions 

Having hunkered down during the first wave of the recession, many companies are now rewriting their three to five year plans. Where will future growth come from? With market growth prospects looking tough; cost cutting programmes having been implemented but with increasing competitor pressure it is no surprise that companies are looking to inorganic growth (M&A) in order to maintain or improve their market position.

Transcript for "Growth trhough transation" by John Kelly, PArtner at KPMG in the UK:

Having already selected this theme of growth through transactions as one of their top three business priorities, then I guess it is unsurprising to see that survey respondents proceeded to rank ‘overall deal strategy’ as their leading sub-priority.

 

Overall deal strategy is a pretty broad church and its popularity directly relates to that. All the usual factors apply – such as who to bid for and when to bid or whether to stay close to home or head abroad.

 

However, how do you also account for continued euro-zone uncertainty, the possibility of sovereign defaults or even the fact that stockmarkets appear –counter-intuitively – to be heading up rather than down?

 

What is a surprise though is the lowly ranking given to ‘communication with stakeholders’; which only 11 percent chose as their number one priority.

 

Historically, stakeholder approval of a deal was virtually taken for granted. Today’s investors appear to have far more of an activist mindset. Their approval cannot be guaranteed.

 

Indeed, a number of proposed mergers have recently foundered because of a lack of shareholder approval.

 

I wouldn’t expect to see communication emerging as the number one pick but I would have expected to see it ascribed more importance by the survey base.

 

‘Securing deal financing’ is the second most popular priority area for respondents but I imagine there is a big demographic split at play here.

 

There are plenty of large corporates out there, with healthy cash balances, who have no financing issues. At the other end of the spectrum are plenty of smaller businesses whose financing requirements are so small as to not cause investors too many sleepless nights.

 

Trapped in the middle is a massive swathe of middle market companies and smaller national firms who continue to struggle to access finance. It is these who will likely make up the majority of the 16 percent recorded by our survey.

 

Contact

John Kelly

John Kelly

Partner, Integration TS at KPMG in the UK

+44 20 76943528

The way these deals will be transacted will be very different to what companies may have been used to in the past five years; the focus has shifted 180°.  Virtually every target will have a 'hockey stick' forecast and working through radical cost reduction, unrelenting price pressures and defending aggressive procurement.  Many companies will be navigating unchartered waters in their commercial strategies.

Companies embarking on the M&A trail must react to the different landscape by switching emphasis away from the past to focus on the future.  This requires a clear understanding of how the business is faring today; its prospects as the market returns; progress on restructuring and, most importantly, the value that is achievable in three years time once the full benefit of synergies has been delivered.

Sellers should be prepared to help buyers form a view of the future with confidence.  Our role is to focus our work on these areas, such as reducing diligence from 3 years historic to 3 months in the future.  Giving opinions on both cost and revenue synergies of any combination also helps sellers and buyers feel more comfortable with the dynamics of future sales and pricing.

To make the most of the opportunities rapid change brings, companies accross all sectors need reliable advice from experienced professionals.

KPMG creates unique propositions while providing insight into the future challenges they may face. We are committed to exceeding the expectations of our clients and providing support as they grow.