Details

  • Industry: Industrial Markets, Automotive
  • Type: Press release
  • Date: 1/21/2010

Multi-Channel Sales Approach for Premium Autos: Raising Cost Effectiveness in Marketing and Sales 

The slump in sales, imminent insolvencies and significant excess capacity due to the crisis make clear that revolutionary changes in the automotive sector are inevitable.
One of the areas where such change is "waiting to happen" is automotive retail. With this study KPMG makes a contribution to the dialogue within the auto industry over changes regarding the structures and business.
 

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