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The new conversation: social media 

The exponential growth of social media, from blogs, Facebook, and Twitter to LinkedIn and YouTube, offers organizations the chance to join a conversation with millions of customers around the globe every day.

Despite the vast potential social media brings, many companies seem focused on social media activity primarily as a one-way promotional channel, and have yet to capitalize on the ability to not only listen to, but analyze, consumer conversations and turn information into insights that impact the bottom line.

 

The results of the 35th C-Suite Survey [PDF 578KB] reveal that many companies are engaged in social media, but there is not a high level of engagement, enthusiasm or understanding of what it offers corporate marketing and communications.

 

Watch KPMG’s Willy Kruh discuss the topic of social media in the boardroom.

 

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This survey, sponsored by KPMG, is conducted by the Gandalf Group, and published and broadcast by The Globe and Mail and BNN.

 

 Contact

Willy J. Kruh

Willy J. Kruh

Global Chairman, Consumer Markets

416-777-8710

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