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How to move from selling a service to selling a product 

By KPMG Enterprise
Thurs, September 13, 2012 @ 3:00 PM


In this article, posted on the Globe and Mail website on September 12, KPMG Enterprise partner Sunil Mistry offers advice to an entrepreneur on how to turn his company into a business that not only provides one-off services but also sells a product aimed at a vast market.

At first, Vancouver-based Appnovation took on a wide range of website development projects for clients, but Mr. Leung realized it needed a focus. So he zeroed in on content management systems that allow users to control a website.

 

Appnovation started to build applications with Drupal, an open-source content management platform popular among large organizations. It then moved into other service areas, such as mobile apps and back-end office tools, all of which it developed with open-source software.

 

Those decisions paid off. Today, Appnovation has about 55 employees, and Mr. Leung says 2012 revenue will be about $4.5-million, almost triple last year’s $1.6-million.

 

Read article.

 

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