Traditionally, a constant challenge for any business owner is the balance between containing cost and driving innovation. However, in today’s highly unpredictable business environment, innovation is a must in order to differentiate yourself from others by finding new ways of adding value to your customers. The concept of innovation has changed from developing a new product or service to adopting a corporate culture that defines a company’s constant ability to adapt and evolve repeatedly and rapidly to stay one step ahead of the competition.
A culture of innovation aims to achieve efficiency, creativity and growth. It needs to be sustainable and embraced by the entire company with full hands-on motivation, dedication and commitment to continuous creative thinking by all. The desire for innovation needs to be felt from upper management right down to each and every member of the company. A culture of innovation also concentrates on the core services of the company in order to be able to deliver customer service-focused solutions.