Canada - English


  • Industry: Consumer Markets
  • Type: Press release
  • Date: 11/25/2013

The holiday scramble: what matters to Canadians this shopping season? 

TORONTO - November 25, 2013


The holiday season arrives earlier every year, and with Black Friday fast approaching - now both north and south of the border - the seasonal shopping scramble is well under way. What retail trends will influence Canadians as they prepare for their biggest spend?


  • Canada's Black Friday - It's official. The traditional American Thanksgiving retail sale frenzy has made its home in Canada and this year, Canadian shoppers will not only be heading south in search of the best deal, they will be finding them in their own backyard.
  • The Tech Effect - The impact technology has on the rapidly evolving retail industry is perhaps unrivalled. The digital consumer leverages technology which is radically altering shopping habits. How are consumers using tech this season to shop, and how are retailers keeping up with their increasingly virtual demands?
  • The Social Shopper - More consumers are directly engaging with retailers via Twitter and other social media platforms. Retailers are also distributing more ads than ever on the same channels that the consumers are turning to for answers.
  • The Biggest Spend - Will Canadians be willing to spend more than ever this year on that perfect gift, or will the still slow economy have us counting our cash?


KPMG's spokespeople across the country are available to speak to these holiday trends and answer all of your Canadian and regional-specific retail questions.


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About KPMG

KPMG LLP, an Audit, Tax and Advisory firm ( and a Canadian limited liability partnership established under the laws of Ontario, is the Canadian member firm of KPMG International Cooperative ("KPMG International"). KPMG member firms around the world have 152,000 professionals, in 156 countries.


The independent member firms of the KPMG network are affiliated with KPMG International, a Swiss entity. Each KPMG firm is a legally distinct and separate entity, and describes itself as such.




Julie Bellissimo
National Manager, Communications
KPMG in Canada
416 777 3988


Kira Froese

National Advisor, Communications

KPMG in Canada

416 777-8928


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