Many factors influence seasonal purchasing decisions, from technology, to cross-border shopping, to economic climate, and retail innovations. As Canadian consumers prepare for their holiday spend, which factors will prove the most significant this season?
- The digital draw – What new technologies are consumers turning to, and where will Canadian retailers focus their efforts?
- America’s allure – Will Canucks continue to head south of the border to start and finish their seasonal sprees, or are Canadian retailers offering an attractive enough experience to keep them here at home?
- Counting pennies – What impact will the economic climate have on consumer demand, consumption and spending this holiday season?
- Innovation – Why is product innovation important to driving revenue, and how should Canadian retailers balance ideation with process discipline to shorten the product development cycle and increase market success?
KPMG has spokespeople available to answer all of your retail-related holiday questions throughout the season.
For more information, please contact:
Manager, Media Relations
KPMG in Canada