Canada - English


  • Industry: Consumer Markets, Technology, Media and Telecommunications
  • Type: Business and industry issue
  • Date: 3/12/2012

The Converged Lifestyle: Consumers & Convergence 5 

The Converged Lifestyle, is the fifth survey in the Consumers & Convergence series. Today, consumers are talking about how technology enables their lifestyle, from buying goods on their mobile phones to keeping up with friends on social networks.

The speed of consumer adoption is on the rise. In just 7 years, Facebook signed up more than 800m active users; and in just 14 months, Apple® sold more than 25m iPads®. But with rapid adoption comes rapid change: business models are quickly evolving for a range of businesses including advertisers, retailers, content providers, mobile operators and banks.


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