2011 KPMG Mobile Payments Outlook, is a cross-sector survey of nearly 1,000 executives from around the world, including Canada, in the financial services, technology, telecommunications and retail industries. The survey explores some of the barriers and opportunities to the adoption of mobile payments, and provides insight into the forces shaping the mobile payments market – both today and in the future.
Mobile payments are evolving rapidly and changing the way consumers and businesses operate. As technology and telecoms companies roll out mobile payment applications and services, mobile strategies are beginning to transform existing business models in a number of sectors such as banking and retail.
This survey reflects the complex environment of the mobile payments market: while key players aim to secure their leadership through market share and innovation, there is a clear opportunity for alliances and partnerships across sectors in this dynamic market – between financial services companies, mobile operators, technology firms and retailers.