Canada - English


  • Industry: Industrial Markets, Automotive
  • Type: Benchmarking study, Business and industry issue, Survey report
  • Date: 2/3/2013

KPMG's Global Automotive Executive Survey 2013 

This study gives a compelling insight into the views and strategies of the main industry players. More than 200 senior automotive executives from around the world took part in this research, which looks at the key issues facing the automotive industry, such as environmental challenges, growing urbanization, changing customer behaviour and the increasingly globalized nature of competition.
KPMG's Global Automotive Executive Survey 2013
Download Now
PDF files require Adobe Reader to view

The main findings of this study indicate that:

  • Consumers are not embracing battery driven cars, with plug-in hybrids seen as the next big thing, and automakers continuing to invest in ICE optimization
  • Mobility solutions offer a real alternative to car ownership
  • Online dealership activity will continue to rise, with multi-brand dealerships set to dominate
  • Emerging and mature markets are converging in terms of quality, safety and reliability, while BRIC manufacturers will soon export significant numbers of vehicles
  • BRIC manufacturers are heading for South East Asia and Eastern Europe as a hub to enter the mature markets
  • Japan, Germany, US, Korea, Spain and France all have a high risk of overcapacity
  • OEMs are focusing on new technologies whereas suppliers are interested in operations
  • Responsibility for new technological building blocks will be shared among a diverse set of competitors
  • Vehicle manufacturing will remain the prime source of profits – especially in the BRICs


Peter Hatges

Peter Hatges

National Sector Leader, Automotive & President, KPMG Corporate Finance Inc.


Share this


Follow us