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Details

Industry: Technology, Media and Telecommunications, Technology
Type: Survey report
Date: 2/12/2013

The rise of the digital multi-tasker - KPMG’s Digital Debate

Consumers have an insatiable appetite for media in all its forms, whether digital or offline, according to the 2013 Digital Debate, KPMG’s global survey of over 9,000 people.

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KPMGs Digital Debate [PDF 592KB]

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The report highlights a new breed of urban consumer that is gaining its first media experiences via smartphones and tablets, and has a strong preference for online content. Media and technology companies need to adapt to these changing demands while acknowledging that traditional media such as TV and print remain very popular.

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Michael Kavanagh

Partner, Audit

416-228-7240

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