Canada - English


  • Industry: High Growth Markets, China
  • Type: Business and industry issue
  • Date: 1/15/2014

Dancing with the Dragon: The Emergence of Chinese Multi-National Corporations 

One of the most important events in modern economic history is the rapid economic growth of China, and the country’s quick rise to a global economic power. During this course of transformation, quite a few large Chinese companies have emerged - the trend is clear that Chinese MNCs are making their presence felt all over the world.
Whether the Chinese MNCs will follow the trajectory of MNCs from other countries remains to be seen, but they have demonstrated distinct characteristics. Acquiring an understanding of their motivation and behaviour will help the global business community better work with them, and create a win-win situation for the global economy. We strongly believe that it would be a case of severe myopia not to see and acknowledge this trend. The strategy to interact and cope with this new force is critical for the advancement of the world economy, and companies need to rethink their strategy in response to the ever changing competitive landscape.


Willy J. Kruh

Willy J. Kruh

Global Chairman, Consumer Markets


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