ConsumerCurrents Issue 8 looks at how successful consumer markets companies will connect with consumers, adopt processes to run leaner, eliminate waste and improve margins, and expand to new areas of growth. In addition to articles on the evolution of retailing, procurement fraud, sustainable margin improvement, and what's driving M&A deals in consumer markets, this publication features exclusive interviews with Kellogg's CEO David Mackay on Corporate Sustainability, and with Yum! Brand's CFO Rick Carucci on the company’s expansion in emerging markets.