Canada - English


  • Industry: Consumer Markets
  • Type: Business and industry issue, White paper
  • Date: 7/8/2012

ConsumerCurrents 13 

This issue of ConsumerCurrents is an essential read for those interested in identifying the consumer metrics that really matter, how smartphones are redefining retail, the state of the consumer sector in the CIVETS and a potential revival of the organic food industry.
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In an exclusive interview, Wesley Batista, CEO of Brazil’s JBS, the world’s largest meat producer, discusses the impacts of currency wars on the emerging economies, his company’s acquisitive approach and soaring global demand for meat. Also featured in this issue, a case study on managing the social media mobs that can help or hurt your brand.

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