Canada - English

Details

  • Industry: KPMG Enterprise, KPMG Enterprise enters the Den, KPMG Enterprise
  • Date: 10/26/2009

Brand building: More than meets the eye 

A solid brand strategy can build shareholder value and attract good employees. As Dragon Arlene Dickinson observes, a strong brand also attracts loyal customers and contributes to the long-term value of a business.
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