Details

  • Industry: Financial Services
  • Date: 12/1/2009

Insights into brand management - Extracts from frontiers in finance 

Over the past year, KPMG’s Financial Services Magazine, frontiers in finance, has been looking at some of the issues worth considering in managing a brand. This ranges from regaining trust to taking on new brands through mergers and acquisitions. We have collected this series of articles into one document and this collection of articles gives you a useful tool to raise a wider discussion with your our firms’ clients.