Financial services sector is essential to our economies. However, the challenge in financial services is how to cope with the shifting regulatory landscape. The resulting impacts and specific client problems are multi-faceted, and need to be considered from a risk and regulatory angle, with a tax perspective and with a view to aligning the operating model. KPMG firms can offer audit specialists, transaction specialists, regulatory specialists and tax specialists, to give our clients the integrated, practical advice that focuses on addressing their individual requirements. We want to demonstrate to our firms clients that KPMG is brand enhancing to them because of our reputation and that we can be co-pilots of change with them to deliver business benefits.