Junior Achievement (JA) China 

Junior Achievement (JA) China

Junior Achievement (JA) is a not-for-profit organisation that builds partnerships between business and education. Its mission is to serve as a catalyst for character, creativity and leadership development for young people in China by implementing principle-centred, interactive business and economics education programmes.


KPMG China began its partnership with JA China in 2006. The Shanghai, Beijing and Chengdu offices have participated in various JA China programmes and activities, such as Job Shadow Day, teaching at migrant schools, and hosting Career Go workshops to interact with students of all ages. Members of our senior management team have also participated by serving as judges for JA China's High School Student Business Plan Competitions. In 2011, we co-organised three missions with JA China to visit KPMG Hope schools and a community centre in Yunnan, Sichuan and Gansu.


Up to 2011, more than 400 KPMG staff have volunteered in JA activities, dedicating approximately 4000 hours. More than USD 15,000 has been donated from KPMG to support different ongoing projects. In 2007 and 2008, JA awarded KPMG the "JA China Partnership Award" in recognition of KPMG's status as one of their key volunteer companies. Some volunteers from KPMG were also awarded JA Best Volunteers Award (Individual) (优秀志愿者奖) and JA Best Volunteers Award (Team) (优秀志愿者团队奖).

What is CSR to KPMG China?

Corporate Social Responsibility is not just about philanthropy or community services, but how we engage our people at all levels to make a difference that could be sustainable and enhance our business success.