China

Details

  • Industry: Technology, Media & Telecommunications, Telecommunications, Technology
  • Type: Business and industry issue
  • Date: 4/30/2009

Consumers & Convergence III: Consumers Taking Charge 

The rise of consumer demand for content and seamless personalized service is the most dramatic trend of KPMG's third Consumers & Convergence survey. The study identifies key trends and how consumers have embraced new mobile and digital technology.