China

Details

  • Industry: Technology, Media & Telecommunications, Technology
  • Type: Business and industry issue, Survey report
  • Date: 1/31/2013

Digital Debate – the rise of the digital multi-tasker 

Consumers have an insatiable appetite for media in all its forms, whether digital or offline, according to the 2013 Digital Debate, KPMG’s global survey of over 9,000 people. The report highlights a new breed of urban consumer that is gaining its first media experiences via smartphones and tablets, and has a strong preference for online content. Media and technology companies need to adapt to these changing demands while acknowledging that traditional media such as TV and print remain very popular. 

 

 

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