• Service: Advisory, Transactions & Restructuring, Transaction Services - Due Diligence & Commercial Due Diligence, Joint Venture
  • Industry: Financial Services, Banking
  • Type: Business and industry issue
  • Date: 6/23/2010

Side by side - Managing multiple brands in banking 

In the current market with high levels of Merger & Acquisition, managing multiple brands is rising up the agenda in financial services. Although the sector hasn't done it well in the past, there are lessons to be learnt from other sectors such as consumer products and hospitality. Martin Blake, Partner of KPMG in Australia, explains that to do this requires distinctive customers segments and differentiation between brands.