China

Details

  • Industry: Industrial Markets, Automotive
  • Type: Business and industry issue, Survey report
  • Date: 1/7/2013

KPMG’s Global Automotive Executive Survey 2013: Managing a multidimensional business model  

A range of global mega trends are blurring the traditional boundaries of the automotive model. Automakers face environmental challenges, growing urbanization, changing customer behavior and the growth of the emerging markets. These rapid changes are forcing a re-evaluation of traditional business models, as OEMs seek to broaden their core competencies and choose whether to move into multiple new areas or narrow their focus. 

 

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