• Industry: Consumer Markets, Retail
  • Type: Business and industry issue, Publication series
  • Date: 12/15/2009

The Evolution of Retailing: Reinventing the Customer Experience 

The Evolution of Retailing: Reinventing the Customer Experience examines the rising influence of today's global consumer on traditional industry retail models. Changes taking place in the retail sector reach deep into the industry's structural foundations, rocking everything from how the industry sources its products, to how it markets to an increasingly fragmented demographic.

As retailers prepare for a rebound in the market, many need to redefine who they are and what they do in ways that align with changing consumer value perceptions. The result will likely be a sharp reappraisal of the traditional retail industry business model.


The publication looks at the key trends actively shaping the industry landscape, discusses their implications and looks at how companies across the sector can make the necessary transition.


With consumer spending a major factor in the industry's health, understanding the needs, wants, and buying attitudes of the 21st Century shopper will likely be critical in helping the retail industry return to growth. Those best able to meet consumers value expectations will likely be in the strongest position to seize share as the market recovers.


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