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Details

  • Industry: Consumer Markets, Food, Drink & Consumer Goods, Retail
  • Type: Business and industry issue, Publication series
  • Date: 1/8/2014

ConsumerCurrents - Issue 16, January 2014 

This issue of ConsumerCurrents explores a number of the opportunities and challenges that face the consumer industry as it seeks to generate growth and value.
ConsumerCurrents - Issue 16, January 2014
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Articles in this edition:

 

  • Presumers and custowners – How major brands are increasingly engaging in crowdsourcing
  • Rise of the ROBO-shopper – Why so many consumers are happy to Research Online and Buy Offline
  • Interview with Matt Shay – The National Retail Federation’s CEO on the importance of innovation
  • Analytics – How can big data make a big difference to your performance?
  • The Gulf States – A guide to the region where retail is expected to grow significantly over the next three years
  • Production's coming home – or is it? What companies need to know about reshoring
  • Case study: Procter & Gamble – Sustainability Head Len Sauers on the company’s green goals
  • Lessons from other industries – What can retail learn from the internet’s impact on the music business?

 

 

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