• Industry: Consumer Markets
  • Type: Event
  • Date: 1/18/2013

KPMG China Connect

KPMG China Connect - a bilingual business newsletter

It reports KPMG's latest research and insights, client events, news and firm-wide developments.



KPMG Executive Briefing on The Global Reach of China Luxury 

Date: 18 January 2013 (Friday)
Time: 08:30 - 09:00 a.m. Registration and Continental Breakfast
09:00 - 10:30 a.m. Presentations and Panel Discussion
Venue: KPMG
23rd Floor, Hysan Place
500 Hennessy Road
Causeway Bay, Hong Kong
Speakers: Nick Debnam
Regional Chair, Consumer Markets Practice
KPMG in Asia Pacific

Sandy Chen
Senior Research Director, Consumer
TNS Research International China  
Language: English


Dress Code: Business attire  
Fee: There is no fee for attending though early registration is recommended.


Much has changed since our previous report on the luxury market in 2011 and China continues to be a significant player in the global luxury sector.


China has become the prominent luxury market and it continues to offer huge potential for growth but there are also challenges for both established brands and those labels entering the market today.


China is not simply one luxury market, as there are a wide range of influences, drivers and perspectives affecting different segments across the country and across those Tier one to Tier five cities. This year's report focuses on the rise of experiential luxury together with other drivers such as eCommerce and Travel Retail. We examine how brands are differentiating themselves in an increasingly competitive and crowded markets with the potential of luxury becoming over exposed.


In the briefing, we will present the survey findings and explore a number of case studies of both established luxury brands and those up and coming. We have invited a number of senior executives from luxury brands to join our discussion panel to discuss where the market is going in 2013.