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Jürg Meisterhans: Within the scope of this study we came up with four scenarios describing what a successful shop might look like in the future: First of all, small corner shops have extremely good chances. These are characterized by both customer proximity and a regional focus while also meeting the need for quick, pleasure-oriented nourishment. Something called "Smart Marts" are also a promising concept: These are stores that rely on additional online-based services. These services could include doing your shopping online, creating unique products in line with your individual needs, or viewing additional information about the food on offer. Decentralized supply points or pick-up locations will replace the big shopping centers. Thirdly, huge supermarkets will need to restructure in the future and focus more on providing eventful shopping experiences. Fourth, online-only shopping portals are a future model that correspond with customers' high level of affinity with new technologies. The high costs of energy and transport, however, are strongly limiting factors.
Interview: Michael Frei, Marketing & Communications
Juerg Georg Meisterhans
Partner, Audit Zurich
+41 58 249 35 78
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