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Hansueli Loosli: We want to cultivate our culture of transparency and trust while promoting personal initiative to an even greater degree. They should always dare to tackle new things and even accept the fact that they might make a mistake. Experience has shown me that Swisscom employees identify very strongly with the company and its values.
What is your outlook for the telecom market of the future?
Hansueli Loosli: Like in the past, the market will continue to undergo dynamic changes. The hunger for data will persist which is why we are making large investments to expand our infrastructure even further. At the same time, price erosion will continue. In 2011 alone, prices at Swisscom dropped by over CHF 500 million. Nowadays we aren’t just facing domestic competition, we have to keep up with international rivals like Google, Apple & Co. That means we have to tap new areas of business to compensate for the decline in our traditional business.
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