Communications have reached a new dimension with Web 2.0. On the one hand it radically changes how Swiss media work, on the other it demands that businesses change how they think. In an interview with KPMGnews, Patrik Müller, Editor-in-chief of “Der Sonntag” and initiator of the SwissMediaForum, talks about the greatest challenges faced by both the media and businesses when dealing with Web 2.0.
