Switzerland

Details

  • Industry: Pharmaceuticals
  • Type: Business and industry issue, White paper
  • Date: 10/17/2011

Future Pharma White Paper  

This is the first of a series of white papers which shows the expertise of KPMG in the Pharmaceutical market place. The document presents the four key challenges facing the Pharmaceutical industry, our vision for this sector in 2020 and five strategies to accelerate the transformation of the industry to meet those challenges.
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The report makes a number of interesting observations that will be useful for companies in shaping their future, including:

 

  • Emerging Markets growth will pressurise profit margins.
  • R&D productivity has been decreasing steadily over the last 20 years. 
  • Social Media gives patient groups a greater voice and is empowering individuals 
  • Big Pharma companies need to improve governance structures to regain trust from its stakeholders