This creates numerous challenges for the automotive industry.
The car will become an open system that is not only permanently connected to the World Wide Web. Breakdown assistance, service providers and the infrastructure surrounding the vehicle will be as much a part of the cloud as other vehicles, which in turn will provide traffic management systems with information.
Security must be the top priority in this respect, as errors or susceptibility to attacks from hackers could cost lives. Furthermore, everything must be updateable, because technology innovation cycles progress at a hectic pace.
More themes in this edition:
- Business partner: Hewlett-Packard // HP automotive experts Oliver Bahns and Joachim Klink on automobile networking.
- Expertise: Strategic alliances // Nowadays it is impossible to imagine the globalized automotive industry without international alliances. Joint ventures are, however, only one of many cooperation models.
- Country focus: The Russian engine reignites The past few years have been very turbulent on the car market in this vast empire. Now the industry is attracting potential investors again.
- Best practice: Slimming down for the emerging countries The demand for affordable small cars is growing rapidly worldwide. This poses major challenges for automotive companies and suppliers.
- Expertise: Varying standards Western compliance rules frequently clash with the conventions in newly developing countries. It is difficult to overcome the resistance.
- Exit: Santana Superstar // China is the hottest market right now for taxi fleet business. The VW “Santana” is especially popular. On the trail in the Middle Kingdom.
