Going public was a strategic decision. Funds were raised to help accomplish those strategic plans. Now that you have the money, you are expected to follow through.
As a public company, you are required to comply with securities legislation and the rules of applicable stock exchanges. Regulators do focus on the governance of public companies, and their expectations of boards of directors as well as board committees continue to evolve. Public companies must meet extensive continuous disclosure requirements, including filing annual and quarterly financial statements, MD&A, the AIF, quarterly and annual CEO and CFO certifications, and the information circular.
With the offering completed, your new shareholders, potential shareholders, and the investment community at large all have an ongoing interest in the affairs and results of your company. Developing a proactive and ongoing investor relations strategy is a critical component in sustaining an active after market interest in your company.