• Industry: Consumer Markets, Infrastructure, Government and Healthcare, Transport & Logistics
  • Type: Business and industry issue
  • Date: 15/03/2013

Leisure perspectives 

This edition of Leisure Perspectives contains articles on two issues highly topical to the leisure sector.
Leisure perspectives
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In the first article, Eleanor Winton looks at leveraging social media to improve trust between consumers and businesses in the leisure sector.

In the second, Helen Pratten examines the attraction and retention of customers through hotel loyalty schemes. In particular, she looks at how hotel groups can turn loyalty customers into ‘brand advocates’.


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