Belgium

Details

Service:

Industry: Consumer Markets, Information, Communication and Entertainment, Communications, Media, Electronics, Software and Business Services

Type: Business and industry issue

Date: 26/07/2010

Belgium - Issues and insights - Articles & publications

Consumers & Convergence IV

KPMG’s fourth survey on the use of converged technology by consumers globally reveals the profile of a savvy consumer, deftly handling his or her complex relationships with a range of service and content providers, advertisers and merchants.

Download Now

Consumers & Convergence IV - July 2010 (PDF - 6,05MB)

PDF files require Adobe Reader to view

Download Adobe Reader

Some key findings: Consumers have a paradoxical view of privacy and security; information sharers are the best customers; advertising is not taboo; most content is a commodity; mobile banking/shopping is a fact; and ASPAC/BRIC consumers lead the way.

© 2012 KPMG Support Services, a Belgian Economic Interest Grouping (" ESV/GIE") and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved.

KPMG International Cooperative (“KPMG International”) is a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.