• Service: Advisory, Transactions & Restructuring, Transactions & Restructuring
  • Type: White paper
  • Date: 07/03/2013

Conquering Global Markets 

We are pleased to share a synopsis of ‘Conquering Global Markets – Secrets from the World’s Most Successful Multinationals’, a new book by Professor Nancy Hubbard with research sponsored by KPMG International. In this book, Professor Hubbard challenges some of the common assumptions in the M&A market and sheds light on the strategies some of the largest companies are employing to globalize through M&A, strategic alliances, distribution models, licensing and outsourcing.
Conquering Global Markets
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The most surprising results, as highlighted in this synopsis, may challenge senior teams to think differently about their own growth strategies. The key findings include:


  • Globalization is ditched in favor of regional domination or narrowed product offerings


We are seeing evidence of this in the increasingly widespread identification of ‘non-core’ assets and resulting approaches to ring-fence or dispose of these assets.


  • The perception that high growth markets are lagging and still learning from the “developed world” is wrong


The speed of decision-making and flexibility in tactics might be attributed to the family-owned business roots of many of the high growth markets globalizers.


  • Big is beautiful


Greenfield is the most preferred market entry approach but large transformational M&A is the fastest.


‘Conquering Global Markets’ poses some of these questions and reveals how some boards are determining the answers:


  • Are strategic alliances safer than acquisition or greenfield development?
  • JVs are routinely considered difficult; how can you make them work for you?
  • Is global better than regional?
  • How are high growth market globalizers progressing so quickly?
  • Acquisitions have a notoriously high failure rate for delivering shareholder value – how does that apply to globalization experiences?

We encourage you to download the synopsis to explore the study’s findings in more detail.


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