This edition addresses the challenges that consumer companies face in an environment robust with both geographic and consumer behavioural shifts. It looks at how successful consumer markets companies will connect with consumers, adopt processes to run leaner, eliminate waste and improve margins, and expand to new areas of growth. In addition to articles on the evolution of retailing, procurement fraud, sustainable margin improvement and what's driving M&A deals in consumer markets, ConsumerCurrents 8 features exclusive interviews with Kellogg's CEO, David Mackay, on Corporate Sustainability, and with Yum! Brand's CFO, Rick Carucci, on the restaurant's expansion in emerging markets.
Download Now
PDF files require Adobe Reader to view
|
|