As will be seen from this report, banks are responding to this evolution in a number of ways. Some are getting ahead of customer demands by developing and deploying innovative mobile solutions with an eye towards gaining market share and driving new sources of revenues. Others, however, are waiting for standards to be set and for customer demand to hit critical mass.
Key aspects of the report include:
Banks’ payment revenue is at risk: New and non-traditional competitors are already staking a claim to the mobile payment value chain, forcing banks to rapidly re-evaluate and evolve their business model to both defend and grow their existing payment revenues.
Consumerization is on the horizon: There is an overwhelming confidence that – under the right circumstances – mobile payments could easily become a ‘killer app’, particularly if it can be combined with value-added services such as location based advertising, loyalty cards and couponing.
Innovators taking an early lead: Across the value chain and every region surveyed, a core group of ‘innovators’ are emerging and actively working to deploy robust mobile banking services into the market.
Emergence of corporate mobile payments: Corporate banks are showing a growing interest in leveraging mobile as a key differentiator and revenue generator.
We hope that this survey and related analysis provides clear insight into the evolving payment value chain and helps executives to focus their strategies and enhance their service offerings.