Everyone wants to know more about data and analytics and everyone wants to be better at it, but more than anything else our clients want to move beyond simply collecting and analysing data. They want to understand where the value of their data really lies and how they can use their insights to create real business value and they want to understand how they can embed their insights into their business processes to ensure that the value they achieve can be sustained. In Australia our clients want to invest their analytics resources in the areas that will deliver the most value whether it to be to grow by cross sell, or identifying new customers or better managing risks and costs. We are spending a significant amount of time working with clients to identify value opportunities and then leverage their new found analytics capabilities in areas like marketing, finance, risk, operations, supply chain and customer service.
We’ve also been doing a lot of work embedding analytics into our clients’ workforce management functions so for example, when our clients struggle to improve gender balance or foster a more inclusive workplace culture we work with them to understand how analytics can identify actionable measures from their earliest initiatives around attraction right through to separation processes. In other cases we are finding ways for businesses to use their analytics to address a range of other business challenges such as reducing the risk of fraud, optimising the supply chain, creating deeper customer insights down to the customer level or sharpening sales forecast and projection.
Across the board what we are finding is that the leaders in this area are taking a more holistic view of the value that analytics can provide their organisations and they are working to embed this value into their business operations. Our Australian Data Analytics team for example includes not just technical and business experts but also economists, statisticians and even PhDs in human sciences, traffic operations and chemistry. And when we add this to our deep analytics experience in data rich sectors such as Telecommunications, Financial Services, Health, Government and Education, I believe that we stand out as one of the few firms with the right approach and experience to turn complex data challenges into lasting business value.