• Industry: Automotive
  • Type: Survey report
  • Date: 4/01/2013

Global Automotive Executive Survey

Global Automotive Executive Survey
KPMG's Global Automotive Executive Survey is an annual assessment of the current state and future prospects of the worldwide automotive industry.

KPMG's Global Automotive Executive Survey 2013 

A range of global mega trends are blurring the traditional boundaries of the automotive model. Automakers face environmental challenges, growing urbanisation, changing customer behaviour and the growth of the emerging markets. These rapid changes are forcing a re-evaluation of traditional business models, as OEMs seek to broaden their core competencies and choose whether to move into multiple new areas or narrow their focus.
Global Automotive Executive Survey 2013 cover
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Key insights

  • The industry is being shaped by the rise of the developing markets, e-mobility and the changing urban environment.
  • Pure battery driven cars have lost ground in the battle for new propulsion technology; expected to attract the lowest consumer demand by 2018.
  • In mature markets people are downscaling, whereas in emerging nations SUVs and big cars are booming.
  • 80 percent expect lightweight materials to be in mass production within 10 years.
  • Only 54 percent of respondents from TRIAD countries believe the existing dealership model is vital to future success.
  • TRIAD and BRIC markets are expected to converge in terms of customer demands and behaviour within the next 6 years.
  • Environmental restrictions will remain challenging, while import/export duties are rising fast.
  • New products and technologies are the key to growth over the next 5 years. OEMs will not be dominant in any of the emerging technologies.
  • Chinese respondents’ biggest investments will be in lightweight materials (e.g. carbon), e-motor production, new plants, safety and logistics.

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The global automotive market is diverse. KPMG’s Automotive industry practice advises clients with a range of critical company and industry matters.