• Industry: Automotive
  • Type: Survey report
  • Date: 11/04/2012

Global Automotive Executive Survey

Global Automotive Executive Survey
KPMG's Global Automotive Executive Survey is an annual assessment of the current state and future prospects of the worldwide automotive industry.

KPMG's Global Automotive Executive Survey 2012 

KPMG's Global Automotive Executive Survey 2012, now in its thirteenth consecutive year, provides valuable insights on how the main industry players are developing strategies to drive future revenues.
Global Automotive Executive Survey 2012 cover
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The survey polled more than 200 automotive executives worldwide on their strategies in response to environmental demands, growing urbanisation and shifting customer behaviour.


Key insights

  • Hybrids will continue to be more popular than pure battery-powered cars but the hidden champion seems to be fuel cell technology.
  • Innovative urban mobility concepts (e.g. car-sharing) are becoming more popular and urban planning will influence future car usage and design.
  • Future customers want to be fully connected, which demands a symbiotic relationship between car and internet technologies.
  • An excellent service offering is key to successful retailing and innovative financing offerings, particularly for e-components, will likely surge.
  • Joint ventures and alliances are the best way to access new products and technologies and face upcoming challenges together.
  • Global market share of the BRICs is expected to rise over 40 percent by 2016, with China poised to become a notable exporter.
  • Overcapacity and excess production is still rife and becoming global; China should be the most overbuilt BRIC market by 2016, followed by Brazil.


The global automotive market is diverse. KPMG’s Automotive industry practice advises clients with a range of critical company and industry matters.