The survey polled more than 200 automotive executives worldwide on their strategies in response to environmental demands, growing urbanisation and shifting customer behaviour.
- Hybrids will continue to be more popular than pure battery-powered cars but the hidden champion seems to be fuel cell technology.
- Innovative urban mobility concepts (e.g. car-sharing) are becoming more popular and urban planning will influence future car usage and design.
- Future customers want to be fully connected, which demands a symbiotic relationship between car and internet technologies.
- An excellent service offering is key to successful retailing and innovative financing offerings, particularly for e-components, will likely surge.
- Joint ventures and alliances are the best way to access new products and technologies and face upcoming challenges together.
- Global market share of the BRICs is expected to rise over 40 percent by 2016, with China poised to become a notable exporter.
- Overcapacity and excess production is still rife and becoming global; China should be the most overbuilt BRIC market by 2016, followed by Brazil.